October 27 the experts of the project PLEDDGE have identified marketing goals of the city. Representatives of local authorities, businesses, tourism and transportation, agricultural sector, media and the public during meetings in Open Space format, familiarized with the results of the research information space, the views of different target groups regarding the attractiveness of Melitopol.

The experts of the Project PLEDDGE introduced the research, noted the strengths and weaknesses of the positioning of the city today and suggested target groups were presented at the event, to develop their own vision of the strategic mission of Melitopol. In the forming of the statement of city mission the greatest preference was given to the development interculture component, to attract young people to the development of urban space, engineering development and horticulture, innovation, improvement and raising the standard of living of citizens. Also participants prepared several project presentations according to your vision of Melitopol during the meeting.

The next step in creating of a marketing strategy will be the meeting of the working group, which will be created the brand concept and criteria for the successful implementation of the marketing strategy.