The event was attended by participants of the profile working group, deputies of the city and regional councils, employees of key subdivisions of the city Executive Committee who were involved in the process of forming the city's marketing strategy and branding, representatives of culture, science, NGO, entrepreneurs.
Opening the meeting, the First Vice Mayor Iryna Rudakova thanked the PLEDDG Project for active assistance in developing of the marketing strategy and brand of the city and wished the presenters inspiration and performance in working on the brand that goes to the finish line.
Under the guidance of Kadi Ward, the Senior Governance Advisor of the PLEDDG Project, there was creative work in the subgroups on the definition of Melitopol as: simple, natural, understandable. With the help of scissors, a color palette and geometric shapes, they have defined their vision of the color, texture and shape of the above features.