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USAID Economic Resilience Activity (ERA) held the first presentations of the Sea of Azov region brand, a recently developed tourist brand providing a new identity for the area. In Mariupol (Donetsk Oblast), Berdiansk, Kyrylivka, Melitopol (Zaporizhzhia Oblast) and Henichesk (Kherson Oblast), presenters explained how the #Colorful Azov brand was created and how to use available materials. From now on, six destinations in Donetsk, Zaporizhzhia and Kherson Oblasts will be able to brand souvenirs, tourist offices, signposts, outlets and more. The final all-Ukrainian press conference took place in Kyiv. |